Deutsche Post DHL acquires nugg.ad AG

Fraser has acted as exclusive financial advisor to nugg.ad AG, the leading smart audience platform, in its acquisition by Deutsche Post DHL Group. As a member of the DPDHL group, nugg.ad will continue to provide predictive behavior targeting solutions to marketers and agencies from the Company’s headquarters in Berlin.

Berlin – August 24, 2010. In taking over nugg.ad AG, Deutsche Post AG is acquiring Europe's largest targeting platform and in so doing has expanded its competence as a service provider in the online advertising market. With this investment in the leading targeting technology, the Group has consolidated new areas of growth in online marketing fully in accordance with its 2015 strategy. As a subsidiary, nugg.AG will continue to be an independent targeting service provider for marketers and advertising agencies from the company's headquarters in Berlin. The company structure remains unchanged and will be expanded.

Targeting in the online field includes targeted management of display advertising on websites to achieve as high a level as possible in terms of targeting effectiveness. With its platform for targeting marketing across sectors and the implementation of completely new approaches for branding campaigns nugg ad, the targeting market leader, is acting as a service provider for numerous players in the online advertising market such as publishers and media agencies. As a subsidiary of Deutsche Post, nugg.ad wants to drive forward the vision of a new market standard for targeting campaigns.

"nugg.ad is an ideal addition to Deutsche Post's portfolio. Its solid track record of success and strength of innovation, as well as its clear focus on data protection and sustainability, impressed us," says Jürgen Gerdes, Group chairman responsible for mail at Deutsche Post DHL. "We are confident that we will establish our position in the online advertising market with nugg.ad and wish to make available a lasting independent technology platform for the European market," says Gerdes.

"Since the company was founded in 2006, nugg.ad has not only been an initiator but has also driven innovation in the area of targeting.  Deutsche Post has recognised this and will implement the vision of predictive behavioural targeting with nugg.ad as a solution for digital brand management for the future and establish it as a market standard. It is a dream combination for us because in Deutsche Post we have found a buyer that consolidates our position like no other as a neutral service provider in the value creation chain," says Stephan Noller, CEO of nugg.ad.

"We financial investors are proud to have been a part of nugg.ad since 2006. A consortium of bmp, IBB, Media Ventures and the European Founders Fund, has been supporting the team in its development to become a leading European targeting supplier. We see in the acquisition by Deutsche Post clear potential for the company to continue to grow independently," says Jens Spyrka, former AR chairman of nugg.ad and representative of the lead investors for bmp media investors.

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